June 11th, 2018 | by BTP Admin
The 2018 Gaming Event calendar is well underway and bigger than ever, BTP Eight Mile Plains residents Retail Marketing Group once again had the front row seats thanks to their work with Intel, their OEM partners and the Australian Computing and Gaming retail channel.
Australian gamers spent $3.23 billion on all things gaming in 2017 according to new figures released by the Interactive Games and Entertainment Association (IGEA). That represents a 9% year on year increase and some serious spending on playtime.
Those figures look set to rise this year with a stacked gaming calendar and continued growth in competitive and professional gaming celebrated at annual events like PAX Melbourne, ESL qualifiers and tournaments and the new crown jewel, IEM Sydney.
Earlier this month, Intel held their Extreme Masters series event in Sydney following its highly successful debut last year. With close to 14,000 attendees across 2 days in 2017, the addition of a 3rd day to the 2018 event attracted over 20,000 people.
Attendees watched on as 16 global professional e-sports teams went head to head in Counter Strike Go for a six digit first prize. For people who couldn’t make it to Sydney, the online viewership topped 10 million and Twitter impressions worldwide in the tens of millions. These big numbers are big business for brands in computing and gaming in Australia and around the APAC region.
That’s where the team at Retail Marketing Group come in, specialising in consumer electronics retail and brand experiences, providing brands with marketing consultation, planning and execution in and around these events and tied to Australia’s retailers through promotions.
They have a team of 7 Intel Agents representing Intel in retail nationally helping retailers match gamers with the right kit.
Over 50 Retail Marketing Group event staff were in Sydney for IEM, helping attendees find their way around the different event zones, shopping for or building a new PC and helping them get hands on with Intel gaming and VR at experience zones throughout Qudos Arena.
With many more exciting events in the 2018 gaming calendar, plans are well underway for what’s looking like an incredible year for the industry.
Retail Marketing Group are switched on, plugged in and ready to press start on a great year for the Australian PC and gaming market. Game on!
If you’d like to know more please get in contact with Chris at Retail Marketing Group and check out – http://en.intelextrememasters.com/season-13/Sydney/