Brisbane Technology Park occupant Retail Marketing recently won an account which will see them managing multinational technology company Intel Corporation’s retail marketing program over the next two years.
“We’re very excited to have won Intel’s retail marketing programs in Australia, our first local client of scale, and can’t wait to bring them into the Retail Marketing Group (RMG) family. At its core, we’ll be providing a national team of Intel representatives product and sales training, and BTL marketing initiatives to the likes of Harvey Norman, JB Hifi, Dick Smith and The Good Guys stores nationally,” Director at Retail Marketing, Chris Holst said.
Mr. Holst explained that this retail marketing program would not only involve the company supporting retailers, but would also mean Retail Marketing would become responsible for taking Intel’s global and regional creative assets and localising them for the Australian market.
The company will be joining forces with fellow Brisbane Technology Park occupant, Mail Boxes Etc (MBE) in managing the new account’s creative and print needs. “The connection with MBE has been quite fortuitous: one morning, on the scheduled Coffee Club run, it occurred to me to speak to Neil and the team about their capabilities to partner with us in meeting Intel’s needs. We had already done some print work for Jawbone through MBE and there seemed to be a nice fit with their capabilities. That’s what’s so great about being a BTP tenant: great synergies can result between neighbours and that’s just on your morning coffee run,” Mr. Holst said.
Mr. Holst said that Brisbane Technology Park is a perfect match for their business. “Being located at BTP just makes sense for us. We were looking for a flexible space where we could grow and being around others with a passion for technology and developing businesses is a great fit. I expect there will be further synergies and opportunities to explore with other tenants in future.”
RMG has a promising future, with their client pipeline looking strong in Australia. “There are lots of discussions currently suggesting appetite for our services are healthy. Our research suggests there is no other company globally specialising in consumer electronics retail marketing and no other company offering the same level of insights and data management combined with first class field marketing, so we’re extremely confident of big success in the Australian market,” Mr. Holst said.
RMG started in UK over ten years ago. Focusing on the consumer electronics industry, They provide below the line marketing activities and programs for blue chip clients. After just 4 months of operating locally their Australian portfolio already includes Intel, Jawbone and The Ideas Company. In the UK they represent the likes of LG, Microsoft Devices, GoPro, and Intel. For more information visit: retailmarketing.com